News & Press: Industry Related

Yes, loot boxes and card packs reek of gambling

Wednesday, November 15, 2017  
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Loot boxes are inescapable now.


You will no doubt have encountered them already, as they are seemingly compulsory in every major new game. ***With randomness undoubtedly a key element in the design of all these different types of loot box, the comparison with gambling is one we see frequently made. It’s not hard to see why. When you compare the feeling of opening a loot box with the one you get when you watch a little white ball whizz around a roulette wheel, or a slot-machine whirl and clunk, the similarities are certainly striking. Gabe Zichermann, gamification guru and expert on technology addiction, said of loot boxes: “It is literally, exactly, a slot machine.”
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