News & Press: Industry Related

E-sports bookmaking? Globally, it’s already a billion-dollar gambling industry

Tuesday, April 10, 2018  
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E-sports bookmaking? Globally, it’s already a billion-dollar gambling industry


*** Instead of buying an e-sports team of his own, Cuban made a bet on betting, investing in a company called Unikrn that sets lines and takes wagers from around the world on e-sports competitions.


Major e-sports leagues such as those for popular games League of Legends, Overwatch, Counter-Strike: Global Offensive and Dota 2 project continue to rise in value at a meteoric pace, projecting to be worth $906 million in 2018 — a figure that includes sponsorships, advertising, media rights, game publisher fees, merchandise and tickets. It would represent 38 percent annual growth from 2017, according to market research firm Newzoo.

*** Unikrn — as well as companies such as Betway, Pinnacle, William Hill, Ladbrokes and — offers a sports book and odds via its website, taking bets on the outcomes of e-sports league and tournament games. Unikrn accepts bets using cash and later this month will accept them using a proprietary cryptocurrency called UnikoinGold — similar to bitcoin — that raised $31.4 million in its Initial Coin Offering (ICO). Rahul Sood, founder of Unikrn, creator of Microsoft Ventures and a gamer himself, claims Unikrn has about 4 million active users, many of them from a young user base. Click here to read more.


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